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Amanda Richards
BA, CPCA, EPC
Chartwell Retirement Residences
Senior Director, Sales Strategy
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BIO
Amanda Richards is the Senior Director of Sales Strategy at Chartwell Retirement Residences and a recognized thought leader in senior living in Canada. She brings deep expertise in how older adults and families navigate complex, emotionally charged transitions, and how professionals can better support those decisions with empathy, clarity, and confidence. Amanda regularly delivers continuing education programs that help advisors and professionals across industries understand the senior living landscape, evolving consumer expectations, and the behavioural dynamics that influence decision-making. In her role at Chartwell, she provides enterprise leadership for national sales strategy and business development inclusive of leading strategic initiatives that drive growth, strengthen market positioning, and enhance customer engagement. Amanda holds undergraduate and post-graduate degrees and maintains professional designations as a Certified Professional Consultant on Aging (CPCA) and an Elder Planning Counselor (EPC).